what we do

  • From Keywords to sophisticated media mix models, we’ve done it all.

  • We maintain relationships with more than 400 of the most influential journalists, influencers and thought leaders in the country. We leverage these relationships strategically on behalf of our clients.

  • Partnering with your marketing team, we take a hands-on approach to laser-focusing your product messaging, brand experience, user experience, and owned assets.

We supercharge your growth.

As a comprehensive marketing and communications firm, we partner with both B2B and D2C clients to deliver end-to-end solutions tailored to your business needs.

Our expertise includes:

  • Marketing & Communications Strategy

  • Public Relations

  • Brand Marketing

  • Social Media Marketing

  • Website Development, SEO and AI Optimization

  • Media Training

  • …and a whole lot more.

We’re proud to partner with brands that are clear about their purpose, committed to building a strong communications strategy, and focused on connecting authentically with their audience.

what they’re saying

  • Susan MacTavish Best

    Susan MacTavish best, CEO & Founder Posthoc

    “ I couldn’t recommend Adipose & gretchen sword more highly as one’s marketing partner. Truly. I work with her day to day and she makes every day better, she’s bright and unflappable, knows how to wrangle a tight budget and squeeze the most out of it. and sees thru the muck towards sensible and immediate solutions. Also, she brings an outside perspective to your company, that’s really helpful. And she has a ton of experience without being preachy and know it all. Not necessary but makes her so fun to work with - she has a sharp sense of humor that makes me laugh making work fun too.”

  • kate o'brien, ceo & founder of Powers of reasoning

    “Working with Gretchen is so easy because she just gets it: she understands our business and who we are marketing to and she keeps her eyes on the prize from all aspects of communications for our business - from press releases to blog posts to events and pitches, nothing goes out the door without Gretchen’s eagle-eyes and feedback, not to mention her SEO Keyword list!”

  • christine kirby, vp marketing tugboat institute

    “We’ve retained Adipose to help us launch our very first subscription-model product (which is B2B focused.) It has been amazing to see the firm’s capacity to handle the full-scope nature of selling this product: Gretchen has helped us from SEO Audits to organic content creation, to product marketing and paid media. She has even gone above and beyond to connect us with her network of journalists across places like the New York Times and Forbes.“

  • Ronak Patel

    ronak patel, svp, gm lifestyle brands, hearst

    “I got to know Gretchen for the first time working for a complex client-driven program that involved multiple key stakeholders across the organization. I was extremely impressed by how strategic she was and her detailed knowledge about the client. She was able to spearhead a multi-million dollar effort that involved the CEO and COO of our company, and was a flawless sales leader throughout. She understood the value of research, tech, and data-driven capabilities; she was able to bring that to life in a unique way constantly pushing the team to think differently. Gretchen is a top notch leader who is able to bring a fresh and smart approach to any ad sales organization. I would love the opportunity to work with her again, she is a true talent.”